Response Template for "Incorrect Merchant Name/Location"
Chargeback Response
Chargeback Response - Incorrect Merchant Name/Location
Dear Issuing Bank,
We are writing in response to the chargeback filed for transaction ID Transaction ID dated Transaction Date in the amount of Transaction Amount.
The cardholder has disputed this transaction claiming an incorrect merchant name/location. We respectfully disagree with this chargeback and are providing the following information to demonstrate that this was a legitimate transaction authorized by the cardholder.
Transaction Details:
- Merchant DBA Name: DBA Name
- Legal Business Name: Legal Business Name
- Transaction Location: Transaction Location
- Billing Descriptor: Billing Descriptor
- Authorization Code: Authorization Code
Explanation of Name/Location Discrepancy:
Reason for Discrepancy. Detailed Explanation of Name/Location Difference
Supporting Evidence:
We have attached the following documentation to support our position:
- Primary Evidence Type
- Proof of Delivery/Service Completion Additional Delivery/Service Details (Optional)
- Customer verification showing Verification Method
The cardholder Customer Interaction. Additional Customer Interaction Details (Optional)
Based on the evidence provided, we respectfully request that this chargeback be reversed as the transaction was legitimate and properly authorized by the cardholder. The merchant name/location shown on the statement accurately reflects our business operations.
Sincerely,
Your Name
Your Title
Company Name
Contact Phone Number (Optional)
Contact Email Address (Optional)
Credit card statements that show the wrong business name or location cause thousands of chargebacks that could be stopped month after month. Customers glance at their statement and see a merchant name they don’t know and their first thought is that it’s fraud – so they dispute the charge without thinking twice.
Payment processors track businesses with high dispute rates and they can really hurt your approval rates and damage your processing relationships later. The confusion gets even worse with franchise locations that show the wrong branch information or online businesses that display some unfamiliar technical processor name instead of the actual business name that customers would know.
The fix starts with learning about how merchant data moves through the payment systems and then taking quick action to correct any inconsistencies. Merchant naming errors happen for obvious reasons and you can stop them from ruining your chargeback prevention work.