Response Template for "Gift Card Dispute"

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Chargeback Response

Case Reference: Case Reference Number

Transaction Date: Transaction Date

Transaction Amount: $Transaction Amount

Cardholder Name: Cardholder Name

Dear Recipient,

We are responding to the chargeback dispute filed for the above-referenced transaction. This was a legitimate Transaction Type that was successfully completed and delivered as requested.

Transaction Details:

  • Gift Card Number (Last 4 Digits): Last 4 Digits of Gift Card
  • Purchase Method: Purchase Method
  • Delivery Method: Delivery Method
  • Delivery Confirmation: Delivery Date/Time

Evidence of Successful Transaction:

  • The cardholder successfully Authentication Method
  • IP Address: Customer IP Address
  • Order Confirmation sent to: Customer Email Address
  • Gift card was Card Status on Activation/Redemption Date

The customer agreed to our Terms and Conditions at the time of purchase, which clearly state that Terms Policy. Additional Terms Information (Optional)

We have included the following supporting documentation:

  • Transaction receipt/invoice
  • Proof of delivery/activation
  • Customer communication records
  • Terms and Conditions acknowledgment

Additional Supporting Evidence (Optional)

Based on the evidence provided, we respectfully request that this chargeback be reversed as the transaction was authorized, completed successfully, and the gift card was delivered as promised. Additional Comments (Optional)

Should you require any additional information, please contact us at Contact Phone Number or Contact Email Address.

Sincerely,

Your Name

Your Title

Company Name

Mishandling gift card disputes gives you a whole cascade of problems and losing the sale is only the beginning. You’re out the immediate revenue. You’re also making yourself a prime target for repeat offenders who’ve figured out that you won’t fight back hard. Some of these fraudsters actually make a habit of targeting merchants who have weak gift card dispute processes – they’ll buy high-value cards, redeem them instantly, then file the chargebacks because they know you probably won’t have your documentation in order.

Most merchants miss that well-documented replies can actually recover around 60% of disputed gift card transactions. Without the right evidence of delivery and activation you’re going to lose almost every time. High dispute rates on gift card sales can also trigger extra scrutiny from payment processors – it’s the last problem any business needs.

A complete template in place means you never miss any of the pieces that matter for gift card evidence that can make or break your case – items like activation timestamps, redemption history and delivery confirmations that standard dispute letters usually skip completely. A template also helps you talk about the nature of gift card transactions and why they’re different from normal merchandise disputes. Gift cards can’t be “returned” once they’ve been delivered and activated by the recipient. Templates keep your entire team on the same page so every dispute response covers the exact laws for gift card reason codes that usually have much stricter evidence standards than standard merchandise disputes.

This particular template covers physical and online gift card disputes with dedicated fields for all the identifiers and tracking methods that change depending on how the card was delivered. It includes language about how gift card sales are irrevocable by nature and prompts for redemption data – which is especially strong evidence since it proves the cardholder actually received value from the transaction. Templates keep your entire team on the same page so every dispute response covers the exact laws for gift card reason codes that usually have much stricter evidence standards than standard merchandise disputes.

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